While you will probably want to hit a certain word count with your articles, don't think about this initially. The length of your article should depend on how much you have to say about your topic. Article length can be adjusted later, after the article is done.      Article marketing often appears simple at first glance. You may wonder what could be difficult about writing something and submitting it to a directory. When you try it, you will find it to be very hard. The advice and tips in this article are sure to help you create articles that will grow your business effectively.      If you are going to use PLR articles for article marketing, you should consider rewriting the articles as much as possible. One reason why you should do this is that article directories will not permit duplicate copies to be listed. Re-writing PLR will add value to the articles since they can be added to article directories. At the very minimum, you should rewrite 70 percent of the PLR material that you are using.      Invest a bit of yourself into the articles you write. Put your personality out there instead of writing something dry and impersonal. Always be honest in your articles and allow your style to become evident. Your readers will appreciate the effort and are more likely to return.      The "no follow" attribute for your link is a helpful option to take advantage of. If a comment includes spam content or links to undesirable sites, web crawlers will automatically know not to follow such links. This practice prevents you linking to sites which may and can affect your Highly recommended Internet site's reputation in a negative manner.      The impulse to post the same article content across various indexes should be withstood. Take advantage of several different indexes. There are countless ones available. Posting the same article to hundreds of directories just makes you look like a spammer. If you do this, search engines will discount your links and lower your ranking.      To convince people that they need the product, you need to build content around it. Address an issue that can be solved by buying the product. Do not simply present the product by itself, but create a context around it that makes it look like you are mentioning the product as a part of the context instead of building your argument around the product.      Improve your writing by reading more. Continue Reading helps to increase your comprehension levels which will allow your writing to flow smoothly. By continuing to read, you are sure to boost your writing abilities. If you keep Highly recommended Reading, you will see the results in your writing.      After you complete an article and added it, have it sent to directories. This can assist you because this will allow your site to be on search engines while letting your other articles provide you with back end traffic.      When titling your article, make sure that it will be compelling to your readers. You should be sure to keep your keywords in your headline, but it should also stand out to readers. If your headline is not appealing, no one will want to read what you have wrote. Make your readers feel like they must read your article.      Each article needs to have about 600 words and around 4 sentences per paragraph. Many article directories use these specific guidelines; adhering to them will increase the likelihood that your articles are distributed. You should make a blog under 400 words.      When promoting your online articles, you should aim to republish them in a free blog platform like Blogger and WordPress.com. You do not have to be concerned about duplicate content because search engines know the origin of the original site. These blog platforms have a potential of drawing more people to your articles.      Don't use more than 3 or 4 keywords per article. Readers don't care to read articles with a keyword written over and over. Stay with less than five times to make sure that you do not overdo it, and your readers will be much more happy.      Before starting your article marketing plan, see what's already out there by visiting all of the major article directories and typing in your keywords. You can better create your article to compete if you know what everyone else is doing.      Informative articles, in which you are knowledgeable, are a great way to earn money. Writing articles that are in sync with your business and niche can help you be known as an expert within your industry. Writing informative articles can help establish trust between you and your customer base as well. By writing articles that are unique, you create an original website that ranks better with search engines.      As you have just read above, there are many ways you may have never thought of when it comes to writing and distributing your articles, in order to entice traffic or to promote your website. If you can follow these methods, you can start to increase your business's size and profile in no time.      Create a checklist of at least five article directories that rank high in popular search engines. This will help you avoid the added cost of doing it yourself. It saves you time and money after you have taken the time to create the initial checklist that you can use.